About Us
Who We Are
In India, we have ratings for restaurants, cars, stocks or companies - but what about NGOs / Non-Profits? Billions of money donated by corporates, philanthropists, governments, and individual donors is spent on ‘Charities’. But, how effective this spending is? To answer this, the idea of Prime Charity was born in 2017.
Prime Charity Foundation (PCF) is a charity rating and impact assessment platform that empowers donors to make informed giving decisions while supporting ethical, efficient, and high-impact non-profits and social enterprises.
Prime Charity’s services include Nonprofits Ratings, Impact Assessments, CSR Consulting, Donor Advisory, Social Audits, and facilitate listing on the Social Stock Exchange (SSE).
PCF’s proprietary GEI Framework evaluates NGOs on three key parameters: Governance, Efficiency, and Impact, while fostering transparency, accountability, and measurable outcome in the social sector.
Vision - Mission
Vision
Creating a better world by empowering donors and enabling non-profits
Mission
Building a sustainable and equitable global economy by serving as an indispensable resource for:
- Empowering donors and social investors with data driven insights and charity evaluation.
- Enabling ethical, efficient, and high-impact non-profits and social enterprises.
- Providing CSR consulting, impact investing assistance, and social audits for SSE listing.
Our Services
What We Do
Nonprofits Ratings
Recognizing ethical, effective and high-impact nonprofits (NGOs)
CSR Consulting
Designing robust CSR strategies aligned with measurable outcomes
Social Audits
Ensuring compliance and due diligence for social enterprises
Impact Assessments
Evaluating social returns for efficient impact investing
Donor Advisory
Empowering donors for informed and strategic giving decisions
Listing at SSE
Assisting in registration and listing on the Social Stock Exchange
The Activities
India’s Leading Charity Evaluator, CSR Consulting, and Social Audit Firm
Evaluate and rate the Non-Profits / NGOs on their performance in governance, financial efficiency, and success at making the desired impact.
Empower Donors and Social Investors with vital insights for rationalized giving
Facilitate the practice of charity by empowering donors and social investors in their giving decisions and connecting with Non-Profits / NGOs which are accessed on various parameters.
Enable Ethical, Efficient, and High Impact Non-profits and Social Enterprises
Perform social welfare initiatives to deepen direct understanding, primarily in the areas of children education, youth employment, and elderly healthcare.
Our Process
How We Do
Require a Non-Profit/NGO to execute desired program
Offers Charity options which are assessed and rated on
Accreditation ensures access to large resources
With multiple criteria i.e. cause, region, structure, capability, etc.
3 Criterion of GEI Framework a) Governance, b) Efficiency, c) Impact
Support to most ethical, efficient and deserving NGOs/Non-Profits
GEI Framework
Prime Charity’s proprietary GEI Framework considers three key assessment standards with various parameters:
- Governance: Transparency in reporting, Management Credentials, Degree of conflict of Interests, Policies etc.
- Financial Efficacy: In-depth breakdown with percentage of various expenses i.e. Program, Admin, Fund raising, Salaries etc.
- Impact Measurement: Impact of the program(s), Theory of Change, Collaborations and Potential Outlook of the operations
Governance (Explicit Factors)
- Quality of Disclosures
- Management Integrity
- Risk Controls
- Conflict of Interests
- Overall Transparency
Efficiency (Quantitative Factors)
- Quality of Disclosures
- Growth Ratios
- Liquidity Ratios
- Leverage Ratios
- Overall Comparison
Impact (Qualitative Factors)
- Logic Model
- SROI & Bnechmarking
- Social Inclusion
- Sustainability
- Overall Social Impact