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About Us

Billions of money given to NGOs (Non-Profits) by Corporates, Philanthropists, Govt. and Individual donors is spent on ‘Charities’. But, how much efficient this spending is? To answer this; the idea of Prime Charity was born. The goal is to find and reward efficient Charities.


Prime Charity Foundation, India based Non-Profit Charity Evaluator, access and provide unbiased, independent charity ratings to empower donors for intelligent and informed giving decisions. Our evaluations of various charities are based on performance in financial efficiency, corporate governance and success at accomplishing their mission.


Prime Charity’s in-depth charity research provides outstanding giving opportunities by increased transparency and accountability to all donors including corporates or individual philanthropists. The objective is to make the world a better place through identifying and rewarding the best, deserving and effective charities.


Who we are


  • A charity evaluator to empower donors by assessing and rating other NGOs/Non-Profits


  • A social service exchange to facilitate charities for other NGOs/Non-Profits


  • An organization to carry out social welfare activities


      • India based Not-For-Profit organization, established under section 8 of the Companies Act 2013 (similar to non-profits under section 501 (c) in USA).

      • Corporate Identity Number (CIN) assigned by Registrar Of Companies, Ministry of Corporate Afffairs (MCA), Govt. of India is U74999RJ2017NPL057465.

      • Unique id of the organization on Govt. of India’s NGO Directory (www.ngo.gov.in) is 0120547.

      • URN for 12AA(1)(b) by Commissioner of Income Tax (Exemptions) of Govt. of India is 08/2017-18/C-430.



    • Our Activities

    Prime Charity Foundation is established for -


    • Charity Evaluator as to appraise and rate the Non-Profits / NGOs on 3 key parameters: a) Governance, b) Efficiency, c) Impact.


    • Facilitate the practice of charity by connecting donors with other Non-Profits / NGOs verified and accessed on various parameters.


    • Social welfare activities in the field of education (for children), employment (for youth) and healthcare (for elderly).



    • Prime Charity Foundation believes that the Charity or Philanthropy is not an aid; it’s a strategy towards ensuring long-term sustainability of the society at large. Hence, charity should be meaningful, provisional and targeted as catalyzer for stable benefits. Instead of feeding a person, we believe in teaching the person to earn a livelihood.





      We do believe that our skills can provide better support to Donors (Corporates or Committed Individuals), NGOs (Non-Profits) and Deserving Beneficiaries. Instead of classifying the organization as ‘Not For Profit’; we categorize ourselves as ‘For Purpose Organization’. A purpose to support and empower all three key members of the development sector :





      1. Donors / Philanthropists

      2. Non-Profits / NGOs

      3. Needy people / Deserving beneficiaries


      For this purpose, we have three key characteristics in our operations :


      Passion

      passion

      Efficiency

      efficiency

      Reliability

      reliability

    • Evaluation Methodology

    As a simple example of Charity Evaluation, consider two charities – X and Y. Both save 1,000 lives every year or educate 1,000 children every year. However, Charity X spends Rupees 50 million for this, whilst Charity Y spends Rupees 10 million. That makes Charity Y 5 times more cost-effective than Charity X because it achieved the same results at one-fifth of the cost. Hence, a donation to Charity Y would likely help more people than the same donation to Charity X.


    Cost effectiveness is a one of the key component of overall effectiveness parameters. However, there are many other factors also important for evaluating charities. Evaluation by Prime Charity involves a lot of research and expertise to identify and differentiate effective charities among close to 2.5 million NGOs/Non-profits exist in India. The outcome is backed by proper rationales and due validation. Along with the financial efficiency, we do consider several other qualitative factors in our complex evaluation such as sustainability of the operations, potential for scale, governance, accountability and overall social benefits etc.


    The three key assessment standards with various parameters:

    1. Governance: Transparency in reporting, Management Credentials, Degree of conflict of Interests etc

    2. Efficacy: In-depth breakdown with percentage of various expenses i.e. Program, Admin, Fund raising, Salaries etc;

    3. Impact: Outcome and influence of the program(s), Growth rate and Sustainability of the operations


    • 1. For Governance: We allocate a category -     a) Satisfactory;     b) Not Satisfactory;     c) Unable to verify


      2. For Efficacy: We assign a grade

      • grades



      3. For Impact: We award a score in the range of 0 to 100; where scoring 100 is highly impactful.

      Prime Charity recommends Charities with Category of Satisfactory in Governance; Grade of A or above A in Efficacy and 75+ score in Impact.


    • Sector statistics

    The size of Indian Development Sector (Charity) is Rs 2,200 billion (approximately USD 33 billion). This is about 1.5% of GDP. It has witnessed CAGR (compounded average growth rate) of 8% to 9% over the last 5 years.


    The sector is comprised of 68% Public funding and 32% Private funding. Out of approximate USD 10 billion Private funding; 50% is contributed by Individual Philanthropists, 30% by Foreign Funds, and 20% by Domestic Corporates.


    The contribution from Individual Philanthropists has increased significantly over the last few years. It was 25% of total private funding before 5 years, which is now around 50% of the private funding. In absolute terms, it has increased roughly 6 times from INR 60 billion to INR 360 billion.



    Contact US





    CALL ON


    +91-9461010446




    LOCATION

    T - 682, Rangoli Garden,
    Maharana Pratap Marg,
    Jaipur - 302021 (India)




    CONNECT AT

    info@primecharity.in

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